Written over 40 years ago in my first job in advertising as a junior writer at Lintas, copy in this recruitment ad for Asda stands the test of.
While we were doing the usual supermarket style bomb-burst ads they left me as the junior writer to do a recruitment ad as no one else could be bothered.
The client ran it without checking it as it was to run in one local paper assuming we’d use a SUPERMARKET MANAGER WANTED headline. The client was horrified when senior Asda apparatchiks noticed it and questioned its different tone of voice, its candour and charm.
While there was a week or two of worry, all was well as it attracted more and better candidates than they’d ever had before.