I’m a writer.
I write and create conventional and digital advertising, websites, blogs and other kinds of content.
What makes me the same as other writers
I use words (and pictures) to create ideas for clear communication – with correct spelling, punctuation and grammar.
I believe in creativity, simplicity, clarity, transparency and the power of great ideas.
What makes me different from other writers
I think in stories. They don’t have to be long, just to have roots in reality and emotions. I believe we need that to make ideas stick. Sticky’s a good term, as we’re bombarded by thousands of messages every day and as communication becomes more and more frantic, we really need to focus on what we’re saying and why.
I work though my company VirtuAD, which is a collaborative network of creative and support people, other creative companies and production suppliers and facilities like photographers, printers, digital design people and many more. We’re a virtual agency if you like. The same creativity and quality as a large agency, with smaller costs.
Specialties:
Copywriting, content creation, storytelling, TV, press, poster advertising, financial copywriting, media neutral advertising ideas, research, strategy, planning, graphic and product design, innovation and trend forecasting, connecting unusual skills, online writing, blogging, social media strategy and implementation, photography, film and video, printing, production, marketing consultancy and advertising audits.