I’m an old school copywriter with new school attitudes.
While I know where the apostrophe goes, what the hyphen rule is and where to put the Oxford comma, I’m as happy with Twitter’s 140 characters and Vine’s 6″ as I am with 60″ TV and 90″ YouTube scripts.
I love proper ideas and five word poster headlines as much as I love long copy. I do everything from financial brochures, DM and EM, blogs and content copy – to helping your people write better copy themselves.
I can work on my own, with one of your art directors if you want some holiday or illness cover, or with other writers and art directors I know.
I write advertising and other kinds of copy, from brochures to websites, from content to news and magazine articles, the latter often ghosted for someone else’s byline. I love the craft of writing and approach things from the reader’s point of view to make sure the meaning is clear. I try and follow the Economist and The Guardian style guides for simplicity, clarity and communication. You can find them in the Useful Links section.
I can also work with an art director to create advertising and design ideas, as a creative director to project manage your people, or I can teach your people how to get more from their writing to achieve better results. Here are some examples of things I’ve done on my own.
Some of my solo writer work – past and present
Sky Sports Sponsorship – Norton Rose Fulbright
Norton Rose – ^ Litigation Campaign
Toy Commercials