Booths Supermarkets, the Waitrose of the North (though that’s doing them a disservice as the quality and difference is higher) ran theme and scheme ads to promote both the Booths ethos and specific offer items. The commercials were shot on location in Cumbria and at SLV Studios in London ( http://www.slvision.co.uk ) and directed by Crispin […]
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Norton Rose Fulbright, a large international law firm, sponsored Sky Sports Southern Hemisphere Rugby and used 15 second intro and 5 second outro bumpers to brand their sponsorship with a campaign of visual puns based on the idea of natural laws, like gravity, evolution, cause and effect and so on. This compilation shows some of […]
This early Norton Rose campaign, before their merger to become Norton Rose Fulbright, was created to establish an identity based on the ^ above the N in Norton Rose. It gave the properties of a pointer, an arrow, a compass – all indicators of guidance and direction, which is what law firm clients seek. Here […]
Barclays Wealth successfully launched some years ago with a controversial campaign asking, ‘Wealth. What’s it to you?’ It targeted people who’d made money rather than inherited it and communicated that Barclays Wealth understood that wealth meant different things to different people. This development work, which didn’t run, extended the idea by bringing some of the […]