The Services Employment Network created to provide employment for services officers coming to the end of the their careers. While young, many of these highly trained people could go no further in the armed services due to cuts. It was felt that a campaign introducing the idea of highly trained and disciplined people now being available to the private sector was worth trying. We created the name and identity, the corporate logo and designs and also a brochure foreworded by H.R.H. The prince of Wales. While the campaign worked, we hadn’t anticipated the intense rivalry that exists between the services who had to cooperate to make all this work, but decided that old enmities and rivalry was far more important than cooperating.
